identify and target your best customers to improve marketing and sales opportunities
in the era of big data, experian offers you endless opportunities to put your data to work with insight into your customers, which translates into customer engagement, enhanced sales and measurable roi.
deep, actionable customer insight to deliver smarter marketing decisions for intelligent targeting.
engage your online audience by delivering personal, relevant content and offerings.
identify the best locations when making valuable bricks and mortar investment.
measure the sales impact of your marketing campaigns.
get more prospects that fit your most profitable customer profile
gain data-driven insights into your marketing performance
leverage analytics and insights for deeper audience intelligence
alvino korunderwriting and product manager, aviva
we have had great experience with experian over the years using their solutions ranging from address and email validation to their analytics enrichment product, mosaic. these solutions have helped to improve our customer journey and propositions.
mosaic gives you a picture of today’s south east asia consumer, reflecting the latest consumer and societal trends. over a million pieces of information across hundreds of data points are condensed using the latest analytical techniques to identify summary groups and detailed types that are easy to interpret and understand.
as the reliance on data deepens, the need for trustworthy and reliable data assets will become increasingly important. this year’s global study highlights several important issues and opportunities throughout the data management and data quality spaces.